45Nord / Companies

Now what?

When the usual wayisn’t enough.

You already have people, partners and processes. Still, some important things don’t move. We start there.

See where we come in
What 45Nord is

45Nord is an independent partner for strategic business challenges that cut across teams, disciplines and organisations.

Recognise the situation?

This is where things tend to get stuck.

01

The signals keep coming.
The decision doesn’t.

AI. New technologies. Competitor moves. Every week brings another signal. The question is no longer what is happening, but what matters for your business—and whether it warrants a move.

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02

The idea has a deck.
It still doesn’t have a test.

People agree it could be interesting. But who owns it? What should you test? What would make you invest—or stop? Until those questions are answered, the idea stays an idea.

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03

You found 200 possible partners.
None has become useful.

Startups, researchers and technologies are easy to find. Knowing who is genuinely relevant—and turning an introduction into something useful—is harder.

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04

The people you want
aren’t applying.

The usual channels reach people already looking. The person who could make the difference may not be looking for you—or for a job. They need a reason to care.

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Why a different setup?

Your company is built to run the business.Consultancies are built around their disciplines.Recruiters around roles.Networks around who they know.Some important challenges cut across all of them.

A setup can be

Only what this particular situation requires.

01

A business owner. Three customers. Ten days.

Enough to find out whether the idea survives contact with reality.

02

A startup. A researcher. Your technical team.

One important question answered before a larger investment.

03

A real business challenge. Exceptional talent.

A reason to engage that a vacancy cannot provide.

Right-sized by design
Not every challenge needs a six-month project or a six-figure budget.

Sometimes a few focused days are enough. Sometimes the opportunity deserves a serious investment. And sometimes the most valuable outcome is a clear reason not to pursue it.

Why 45Nord

Some challenges sit between worlds.

A strategy firm sees strategy. An innovation firm sees innovation. A recruiter sees talent. The situation may involve all three.

45Nord has built and operated a startup, worked with corporate leadership teams, helped shape a 180,000 m² business location, and developed projects across companies, universities, startups and public institutions.

That matters when the challenge crosses boundaries—because the answer rarely sits inside one discipline, one organisation or one network.

Everybody can claim range. The question is where they have actually built, worked and delivered.

Selected work

What we’ve already helped move.

Case 01 / Business location

A 180,000 m² business hub needed a role beyond real estate.

180,000 m²
The starting point
A large business hub needed a stronger strategic position and a more meaningful role for its corporate tenants and wider environment.
What we did
Conducted C-level interviews, identified recurring strategic topics and mapped relevant companies, startups, universities, investors and other actors.
What it led to
Concrete formats including a Recruiting Day, executive innovation roundtables and relevant conferences brought into the location.
02

Everyone was talking about AI. Executives needed to know what was real.

Executive roundtables / SwitzerlandCreated focused executive roundtables connecting global perspectives with questions of adoption, strategy and implementation.

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03

Real company challenges needed expertise from outside the organisation.

External challenge formatBrought in experienced hackathon partners and built challenge formats around actual business challenges—not hypothetical exercises.

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04

Exceptional talent wasn’t coming through the normal funnel.

Recruiting Day / leading universitiesBuilt a Recruiting Day connecting companies with talent from leading universities. Participating companies included Microsoft, SAP and Oracle.

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A useful first conversation

Bring us the thing that isn’t moving.

Start with the problem. We’ll tell you honestly whether there is a useful next move—and whether 45Nord is the right way to make it.

A first conversation should be useful on its own.